Аннотация: В последние годы изучение и понимание взаимоотношений медиа и политики становится все более
необходимыми, а обращение политиков к медийной логике, вследствие которой формируется повестка дня, становится источником управления этими взаимоотношениями. И хотя традиционные черты политических кампании
еще сохраняются, а коммуникации осуществляются посредством личного контакта, политики, тем не менее, все
чаще обращаются к медийным способам формирования общественного мнения (Беннет и Энтман, 2001). В этой
связи все больше исследователей приходит к выводу о том, что политические изменения, которые провозгласили
слабость национализма в современных демократиях и отказ от партийной политики, стали и следствием, и причиной возросшего влияния медиа, и одновременно с этим они (политические изменения) являются адаптивными
механизмами для государства и демократии.
Ключевые слова: Политология, СМИ, медиатизация, взаимозависимость, коммуникация, взаимоотношения, персонализация, медиа, политика, новости
Библиография:
Almond, G. and Powell, G., Comparative Politics: A Developmental Approach, Boston: Little, Brown, 1966
Althaus, S. and Tewksbury, D., Agenda Setting and the ‘New’ News: Patterns of Issue Importance Among Readers of
the Paper and Online Versions of the New York Times. Communication Research 29: 180-207, 2002
Altheide, D. and Snow, R., Media Logic. Beverly Hills, CA: Sage, 1979.
Archibugi, D., Held, D. and Köhler, M., Re-imagining Political Community, Polity Press, Cambridge, pp. 198-228,
1998
Bennet, L. and Entman, R., Mediated politics: communication in the future of democracy. UK: Cambridge Univ. Press,
2001
Bennet, L., ‘Toward a Theory of Press-State Relations in the United States’; Journal of Communication, 40, pp. 103-
125, 1990
Berelson, B., Lazarsfeld, P. and McPhee, W. Voting. Chicago: Univ. of Chicago Press, 1954
Blair, T., Our nation’s future – public life, London: Downing Street No. 10, 2007
Blondel, J. Political Leadership: Toward a General Analysis. Newbury Park, CA: Sage, 1987.
Boorstin, D. The image: A guide to pseudo-events in America. New York: Harper Colophon, 1961
Butler, D. and Ranney, A. Electioneering. A Comparative Study of Continuity and Change. Oxford, UK: Clarendon,
1992
Campus, D. Mediatization and Personalization of Politics in Italy and France: The Cases of Berlusconi and Sarkozy.
The International Journal of Press/Politics 15 (2), pp. 219 - 235, 2010
Cohen, B. The Press, the Public and Foreign Policy. Princeton: Princeton Univ. Press, 1993
Edelman, M. Constructing the Political Spectacle. Chicago: Chicago University Press, 1988
Hart, R. Seducing America: How Television Charms the Modern Voter. New York: Oxford University Press, 1999
Hallin, D.C. and Mancini, P., Comparing Media Systems: Three Models of Media and Politics, Cambridge: Cambridge
University Press, 2004
Hjarvard, S., The Mediatization of Religion: A Theory of the Media as Agents of Religious Change. In Northern Lights
2008. Yearbook of Film & Media Studies. Bristol: Intellect Press, 2008
Hjarvard, S., From Bricks to Bytes: The Mediatization of a Global Toy Industry in I. Bondebjerg and P. Golding (eds.)
European Culture and the Media, ristol: Intellect Books, 2004
Galtung, J. and Ruge, M., The Structure of Foreign News: the Presentation of the Congo, Cuba and Cyprus Crises in
Four Norwegian Newspapers. Journal of Peace Research, 2, pp. 64-91, 1965
Golan, G. and Wanta, W., Second-level agenda setting in the New Hampshire primary: A comparison of coverage in
three newspapers and public perceptions of candidates. Journalism & Mass Communication Quarterly, 78, pp. 247-259,
2001
Gross, K. and Sean, A., The Scary World in Your Living Room and Your Neighborhood: Using Local Broadcast News,
Neighborhood Crime Rates, and Personal Experience to Test Agenda Setting and Cultivation Hypotheses. Journal of
Communication 3(3), pp. 411-426, 2003
Inglehart, R., Modernization and Postmodernization. Princeton: Princeton University Press, 1997
Jamieson, K., Dirty Politics: Deceptions, distraction, and democracy, New York: Oxford University Press, 1992
Kepplinger, H., Mediatization of politics: theory and data, Journal of Communication 52(4), pp. 972–86, 2002
Kotler, P. and Kotler, N., Political Marketing: Generating Effective Candidates, Campaign and Causes. // In Handbook
of Political Marketing, ed. Bruce Newman. Thousand Oaks, CA: Sage, 1999
Krosnick, J. and Kinder, D., Altering the Foundations of Support for the President through Priming´; American Political
Science Review, 84, pp. 497-512, 1990
Lang, K. and Lang, G., Watergate: an Exploration of the Agenda-Building Process, in G. Cleveland Wilhoit and Harold
De Bock, eds, Mass Communication Review Yearbook, Beverly Hills (CA): SAGE Publications, pp. 447-68, 1981
Lazarsfeld, P., Berelson, B. and Gaudet, H., The People’s Choice. New York: Columbia Univ. Press, 1968
Lippmann, W., Public Opinion. New York: Free Press Paperbacks, 1997
Lipset, S., Lazarsfeld, P., Barton, A. and Linz J., The psychology of voting: an analysis of political behavior, pp. 1124-
1175 in Volume 2 of G. Lindzey (ed.) Handbook of Social Psychology. Reading, Mass.: Add ison-Wesley, 1954
Mazzoleni, G and Schulz W., Mediatization of Politics: A Challenge for Democracy. Political Communication 16, pp.
247–61, 1999
Mazzoleni, G., Mediatization of society // The International Encyclopedia of Communication, W. Donsbach. - Malden:
Blackwell Publishing, pp. 3052-3055, 2008 (a)
Mazzoleni, G., Mediatization of politics // The International Encyclopedia of Communication, W. Donsbach. - Malden:
Blackwell Publishing, pp. 3047-3051, 2008 (b)
McCombs, M. and Shaw, D., The agenda setting function of the media. Public Opinion Q. 36 (Summer), pp. 176-187,
1972
M. McCombs, D. Shaw and E. Shaw, E., The news and public response: three studies of the agenda setting power of the
press. Presented to the Association for Education in Journalism, Carbondale, Illinois. 1972
McCombs, M. and Weaver, D. Voters’ need for orientation and use of mass media. Presented to the International
Communication Association, Montreal, 1973
McCombs, M., Shaw, D. and Weaver, D., Communication and Democracy: Exploring the Intellectual Frontiers in
Agenda-Setting Theory. Mahwah, N.J. Lawrence Erlbaum, 1997
McCombs, M. and Zhu, J., Capacity, diversity, and volatility of the public agenda. Public Opinion Quarterly, 59, pp.
495-525, 1995
McLeod, J., Becker, L. and Byrnes, J. Another Look At the Agenda-Setting Function of the Press Communication
Research 1 (2), pp. 131-166, 1974.
Meyer, T. and Hinchman, L. Media Democracy: How the Media Colonize Politics, Cambridge: Polity, 2002
Molotch, H. and Lester, M., Accidental News: The Great Oil Spill as Local Occurrence and National Event; The American
Journal of Sociology, 81, pp. 235-60, 1975
Mullins, L., Agenda setting on the campus: the mass media and learning of issue importance in the ’72 election. Presented
to the Association for Education in Journalism, Ft. Collins, Colorado, 1973
Newman, B., The Mass Marketing of Politics. Thousand Oaks, CA: Sage, 1999.
Negrine, R., Parliament and the Media: A Study of Britain, Germany, and France, London: Pinter, 1998
Park, R., The City. Chicago: Univ. of Chicago Press, 1925
Patterson, T., Out of Order, New York: Knopf, 1993
Patterson, T., The United States: News in a Free-Market Society. // Democracy and the Media, ed. Richard Gunther and
Anthony Mugham. Cambridge, UK: Cambridge University Press, 2000
Peake, J., Presidential Agenda Setting in Foreign Policy. Political research quarterly, 5, pp. 69-86, 2001
Putnam, R., Making Democracy Work: Civic Traditions in Modern Italy. Princeton: Princeton University Press, 1993
Putnam, R., Bowling Alone: America’s Declining Social Capital. Journal of Democracy 6(1), pp. 65-78, 1995
Rahn, W. and Transue, J., Social Trust and Value Change: The Decline of Social Capital in American Youth, 1976–1995,
Political Psychology 19, pp. 545–565, 1998
Schulz, W. Reconstructing mediatization as an analytical concept. European Journal of Communication, 19(1):87-101,
2004
Shah, D., Watts, M., Domke, D., Fan, D. and Fibison, M., News Coverage, Economic Cues, and the Public’s Presidential
Preferences, 1984-1996. The Journal of Politics, 61, pp. 914-43, 1999
Shoemaker and Reese, Mediating the Message: Theories of Infl uences on Mass Media Content, New York: Longman,
1991
Stanyer, J., Modern Political Communication. Cambridge, UK: Polity, 2007.
Strömbäck, J., Four phases of mediatization: An analysis of the mediatization of politics. The International Journal of
Press/Politics, 13 (3), pp. 228-246, 2008
Swanson, D. and Mancini, P., Politics, Media and Modern Democracy. Westport, CT: Praeger, 1996.
Wolfsfeld, G., Media and Political Confl ict: News from the Middle East, Cambridge: Cambridge University Press, 1997.
References (transliteration):
Almond, G. and Powell, G., Comparative Politics: A Developmental Approach, Boston: Little, Brown, 1966
Althaus, S. and Tewksbury, D., Agenda Setting and the ‘New’ News: Patterns of Issue Importance Among Readers of
the Paper and Online Versions of the New York Times. Communication Research 29: 180-207, 2002
Altheide, D. and Snow, R., Media Logic. Beverly Hills, CA: Sage, 1979.
Archibugi, D., Held, D. and Köhler, M., Re-imagining Political Community, Polity Press, Cambridge, pp. 198-228,
1998
Bennet, L. and Entman, R., Mediated politics: communication in the future of democracy. UK: Cambridge Univ. Press,
2001
Bennet, L., ‘Toward a Theory of Press-State Relations in the United States’; Journal of Communication, 40, pp. 103-
125, 1990
Berelson, B., Lazarsfeld, P. and McPhee, W. Voting. Chicago: Univ. of Chicago Press, 1954
Blair, T., Our nation’s future – public life, London: Downing Street No. 10, 2007
Blondel, J. Political Leadership: Toward a General Analysis. Newbury Park, CA: Sage, 1987.
Boorstin, D. The image: A guide to pseudo-events in America. New York: Harper Colophon, 1961
Butler, D. and Ranney, A. Electioneering. A Comparative Study of Continuity and Change. Oxford, UK: Clarendon,
1992
Campus, D. Mediatization and Personalization of Politics in Italy and France: The Cases of Berlusconi and Sarkozy.
The International Journal of Press/Politics 15 (2), pp. 219 - 235, 2010
Cohen, B. The Press, the Public and Foreign Policy. Princeton: Princeton Univ. Press, 1993
Edelman, M. Constructing the Political Spectacle. Chicago: Chicago University Press, 1988
Hart, R. Seducing America: How Television Charms the Modern Voter. New York: Oxford University Press, 1999
Hallin, D.C. and Mancini, P., Comparing Media Systems: Three Models of Media and Politics, Cambridge: Cambridge
University Press, 2004
Hjarvard, S., The Mediatization of Religion: A Theory of the Media as Agents of Religious Change. In Northern Lights
2008. Yearbook of Film & Media Studies. Bristol: Intellect Press, 2008
Hjarvard, S., From Bricks to Bytes: The Mediatization of a Global Toy Industry in I. Bondebjerg and P. Golding (eds.)
European Culture and the Media, ristol: Intellect Books, 2004
Galtung, J. and Ruge, M., The Structure of Foreign News: the Presentation of the Congo, Cuba and Cyprus Crises in
Four Norwegian Newspapers. Journal of Peace Research, 2, pp. 64-91, 1965
Golan, G. and Wanta, W., Second-level agenda setting in the New Hampshire primary: A comparison of coverage in
three newspapers and public perceptions of candidates. Journalism & Mass Communication Quarterly, 78, pp. 247-259,
2001
Gross, K. and Sean, A., The Scary World in Your Living Room and Your Neighborhood: Using Local Broadcast News,
Neighborhood Crime Rates, and Personal Experience to Test Agenda Setting and Cultivation Hypotheses. Journal of
Communication 3(3), pp. 411-426, 2003
Inglehart, R., Modernization and Postmodernization. Princeton: Princeton University Press, 1997
Jamieson, K., Dirty Politics: Deceptions, distraction, and democracy, New York: Oxford University Press, 1992
Kepplinger, H., Mediatization of politics: theory and data, Journal of Communication 52(4), pp. 972–86, 2002
Kotler, P. and Kotler, N., Political Marketing: Generating Effective Candidates, Campaign and Causes. // In Handbook
of Political Marketing, ed. Bruce Newman. Thousand Oaks, CA: Sage, 1999
Krosnick, J. and Kinder, D., Altering the Foundations of Support for the President through Priming´; American Political
Science Review, 84, pp. 497-512, 1990
Lang, K. and Lang, G., Watergate: an Exploration of the Agenda-Building Process, in G. Cleveland Wilhoit and Harold
De Bock, eds, Mass Communication Review Yearbook, Beverly Hills (CA): SAGE Publications, pp. 447-68, 1981
Lazarsfeld, P., Berelson, B. and Gaudet, H., The People’s Choice. New York: Columbia Univ. Press, 1968
Lippmann, W., Public Opinion. New York: Free Press Paperbacks, 1997
Lipset, S., Lazarsfeld, P., Barton, A. and Linz J., The psychology of voting: an analysis of political behavior, pp. 1124-
1175 in Volume 2 of G. Lindzey (ed.) Handbook of Social Psychology. Reading, Mass.: Add ison-Wesley, 1954
Mazzoleni, G and Schulz W., Mediatization of Politics: A Challenge for Democracy. Political Communication 16, pp.
247–61, 1999
Mazzoleni, G., Mediatization of society // The International Encyclopedia of Communication, W. Donsbach. - Malden:
Blackwell Publishing, pp. 3052-3055, 2008 (a)
Mazzoleni, G., Mediatization of politics // The International Encyclopedia of Communication, W. Donsbach. - Malden:
Blackwell Publishing, pp. 3047-3051, 2008 (b)
McCombs, M. and Shaw, D., The agenda setting function of the media. Public Opinion Q. 36 (Summer), pp. 176-187,
1972
M. McCombs, D. Shaw and E. Shaw, E., The news and public response: three studies of the agenda setting power of the
press. Presented to the Association for Education in Journalism, Carbondale, Illinois. 1972
McCombs, M. and Weaver, D. Voters’ need for orientation and use of mass media. Presented to the International
Communication Association, Montreal, 1973
McCombs, M., Shaw, D. and Weaver, D., Communication and Democracy: Exploring the Intellectual Frontiers in
Agenda-Setting Theory. Mahwah, N.J. Lawrence Erlbaum, 1997
McCombs, M. and Zhu, J., Capacity, diversity, and volatility of the public agenda. Public Opinion Quarterly, 59, pp.
495-525, 1995
McLeod, J., Becker, L. and Byrnes, J. Another Look At the Agenda-Setting Function of the Press Communication
Research 1 (2), pp. 131-166, 1974.
Meyer, T. and Hinchman, L. Media Democracy: How the Media Colonize Politics, Cambridge: Polity, 2002
Molotch, H. and Lester, M., Accidental News: The Great Oil Spill as Local Occurrence and National Event; The American
Journal of Sociology, 81, pp. 235-60, 1975
Mullins, L., Agenda setting on the campus: the mass media and learning of issue importance in the ’72 election. Presented
to the Association for Education in Journalism, Ft. Collins, Colorado, 1973
Newman, B., The Mass Marketing of Politics. Thousand Oaks, CA: Sage, 1999.
Negrine, R., Parliament and the Media: A Study of Britain, Germany, and France, London: Pinter, 1998
Park, R., The City. Chicago: Univ. of Chicago Press, 1925
Patterson, T., Out of Order, New York: Knopf, 1993
Patterson, T., The United States: News in a Free-Market Society. // Democracy and the Media, ed. Richard Gunther and
Anthony Mugham. Cambridge, UK: Cambridge University Press, 2000
Peake, J., Presidential Agenda Setting in Foreign Policy. Political research quarterly, 5, pp. 69-86, 2001
Putnam, R., Making Democracy Work: Civic Traditions in Modern Italy. Princeton: Princeton University Press, 1993
Putnam, R., Bowling Alone: America’s Declining Social Capital. Journal of Democracy 6(1), pp. 65-78, 1995
Rahn, W. and Transue, J., Social Trust and Value Change: The Decline of Social Capital in American Youth, 1976–1995,
Political Psychology 19, pp. 545–565, 1998
Schulz, W. Reconstructing mediatization as an analytical concept. European Journal of Communication, 19(1):87-101,
2004
Shah, D., Watts, M., Domke, D., Fan, D. and Fibison, M., News Coverage, Economic Cues, and the Public’s Presidential
Preferences, 1984-1996. The Journal of Politics, 61, pp. 914-43, 1999
Shoemaker and Reese, Mediating the Message: Theories of Infl uences on Mass Media Content, New York: Longman,
1991
Stanyer, J., Modern Political Communication. Cambridge, UK: Polity, 2007.
Strömbäck, J., Four phases of mediatization: An analysis of the mediatization of politics. The International Journal of
Press/Politics, 13 (3), pp. 228-246, 2008
Swanson, D. and Mancini, P., Politics, Media and Modern Democracy. Westport, CT: Praeger, 1996.
Wolfsfeld, G., Media and Political Confl ict: News from the Middle East, Cambridge: Cambridge University Press, 1997.
Рус
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