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SENTENTIA. European Journal of Humanities and Social Sciences
Правильная ссылка на статью:

Political image of the EU in the context of global economic crisis

Хауер-Тюкаркина Ольга Михайловна

кандидат политических наук

преподаватель, кафедра российской политики, Московский государственный университет им. М.В. Ломоносова (МГУ)

119991, Россия, г. Москва, Ломоносовский проспект, 27, корп. 4

Hauer-Tyukarkina Olga

PhD in Politics

Lecturer at the Faculty of Political Science, The Lomonosov Moscow State Univesity

119991, Russia, Moscow, ul. Lomonosovskii pr-T, 27 k 4

olga.tjukarkina@mail.ru
Другие публикации этого автора
 

 

DOI:

10.7256/1339-3057.2014.2.10712

Дата направления статьи в редакцию:

16-07-2014


Дата публикации:

30-07-2014


Аннотация: Global economic crisis has become one of the biggest challenges in the history of the EU: it has put under a question mark the relevance of the European project not only from the economic but also from the political perspective. In current conditions the EU faces double challenge: the actor must not only emerge from the crisis, it should also restore its image, gain trust of own citizens and make them believe that the European project faces an optimistic future. To reach these objectives, it is necessary to establish an efficient system of communications, aimed at restoring trust to the European project among European citizens (internal communications), as well at enhancing the reputation capital of the EU as global political and economic actor (external communications). Current article examines the components of European image discourse including ways of possible image discourse transformation in crisis situations and proposes a theoretical approach for creation of a crisis response model aimed at restoring damaged internal and external image of the EU. Structural analyses of the European image, discourse analyses of the EU imageand its transformation process in a crisis situation. One of the key tasks for the EU is to make the process of the image discourse transformation in crisis situations manageable. To achieve that the EU should develop a flexible and comprehensive internal and external communication system which would make it possible to minimize the devastating influence of a crisis and keep the reputational capital of the EU among the target audiences (the EU citizens and the world community) on a high level.


Ключевые слова:

crisis communications, image discourse, European image narratives, crisis response model, economic crisis, the EU, European values, internal communication policy, external communication policy, European communicative space

Библиография
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References
1. Consolidated Version oft he Treaty on European Union (2012). Official Journal oft he European Union, 26.10.2012, http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:C:2012:326:0013:0046:EN:PDF, accessed 27 September 2013.
2. Habermas, J (1987). Theory of Communicative Action. Volume Two: Liveworld and System: A Critique of Functionalist Reason. Boston: Beacon Press.
3. Valentini C., Nesti G. (eds.) (2010)Public Communication in the European Union: History, Perspectives and Challenges. Cambridge: Cambridge Scholars Publsihing.
4. Scharpf, Fritz W. (1999) Governing in Europe. Effective and Democratic? Oxford: Oxford University Press.
5. Standard Eurobarometer 79 (Spring 2013). http://ec.europa.eu/public_opinion/archives/eb/eb79/eb79_first_en.pdf, accessed September 2013.
6. Wallström M. (2007) The EU lacks a Story. Spiegel Online International, interview online publication, 19 January, http://www.spiegel.de/international/europe-s-public-relations-the-eu-lacks-a-story-a-460540.html, accessed 15 October 2013.