Аннотация: The public diplomacy is a complex of measures, which are aimed to study and to inform the foreign audience,
as well as to form contacts. Public diplomacy is also the relations among the states, which do not
use the traditional ties among the governments. In other words, public diplomacy presupposes open dialog
between the private persons and the non-governmental structures of the states. Such an interpretation of
public diplomacy is not the same with the interpretation, which is given to this term by the offi cial American
administration, which started its development in the fi rst place. According to the interpretation of the US
Administration, public diplomacy is fi rst of all infl uence on the social opinion in the states, with which interaction
is taking place, in order to infl uence foreign policy of such states. At the same time such diplomacy
may be implemented at the government level.
Ключевые слова: diplomacy, public diplomacy, the USA, Russia, the EU, offi cial diplomacy, private persons, NGOs, politics, political science.
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Engineers in the Computer Industry of Japan and the U.S. - Mimeo, MIT, 1985;
Mansfi eld E. Industrial R and D in Japan and the United States: A Comparative Study //Amer. Econ. Rev.
May. 1988 78(2), pp. 223-28;
Aoki M., Koike K. and Nakatani I. The Globalisation of the Japanese fi rm. -Tokyo: PHP, 1989;
Aoki M. Toward an Economic Model of the Japanese.Firm. // Journal of Economic Literature. Vol. XXYIII
(March 1990), pp.1-2;
Aoki M. The Partisipatory Generation of Information Rents and the Theory of the Firm. – In: 1.
Koike K. Skill Formation Systems in the U.S. and Japan: A Comparative Study.- In: The economic analysis
of the Japanese fi rm. Ed.: M. Aoki. - Amsterdam: North-Holland, 1984, pp. 47-75;
Dore, Ronald. British Factory, Japanese Factory: The Origins of National Diversity in Industrial Relations.
- Bercley: U. of California Press, 1973;
MacLeod B. W. and Malcomson J. M. Reputation and Hierarchy in Dynamic Models of Employment.
- Mimeo. U. of Southhampton, 1986
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References (transliteration):
Vaganova T. A., Konoplin Yu. S., Pushkarev R. V. Sravnitel'nyy analiz politicheskoy kul'tury
rossiyskogo i zapadnogo obshchestva. – M., 1994
Gadzhiev K. S. Politicheskaya kul'tura obshchestva: kontseptual'nyy aspekt // POLIS, 1991, №6
Goryainov V.P. Gruppovaya solidarnost' i tsennostnye orientatsii // SOTsIS, 1997, №3, s. 60-67;
Diligenskiy G. G. Sotsial'no-politicheskaya psikhologiya. – M., 1996
Lapin N. I. Tsennosti, gruppy interesov i transformatsiya rossiyskogo obshchestva // SOTsIS,
1997, №3, s. 14-24
Matveeva S. Ya. Simptomy mirovozzrencheskogo sinteza / Kuda idet Rossiya?… Al'ternativy ob-
shchestvennogo razvitiya. Vyp. II. – M., 1995
Pantich D. Konflikty tsennostey v stranakh tranzitsii // SOTsIS, 1997, №6; Pivovarov Yu. S.
Politicheskaya kul'tura. – M.: INION, 1996;
Ryabov A. I., Chistyakov V. B. Politicheskaya kul'tura // Vestnik MGU, 1994, Seriya 12, №1
Tikhonova N. E. Transformatsionnye protsessy v soznanii rossiyan: aksiologicheskiy aspekt /
Transformatsionnye protsessy v Rossii i Vostochnoy Evrope i ikh otrazhenie v massovom sozna-
nii. – M., 1996, s. 45-61
Tikhonova N. E. Tsennosti rossiyan v usloviyakh postsovetskogo obshchestva / Kuda idet Rossiya? …
Al'ternativy obshchestvennogo razvitiya. Vyp. II. – M., 1995, s. 229-237;
Rosenbaum W. A. Political Culture. – N. Y., 1975
Pugachev V. P., Solov'ev A. I. Vvedenie v politologiyu: Ucheb. posobie dlya studentov vyssh. ucheb.
zavedeniy. – M.: Aspekt-Press, 1995
http://prezident.rf/ref_notes/572
ES – Rossiya: partnerstvo v chelovecheskom izmerenii. – M.: Predstavitel'stvo Evropeyskoy
Komissii v Rossii, 2007
Westney, D. E. and Sakakibara K. Comparative Study of the Training, Careers and Organization of
Engineers in the Computer Industry of Japan and the U.S. - Mimeo, MIT, 1985;
Mansfi eld E. Industrial R and D in Japan and the United States: A Comparative Study //Amer. Econ. Rev.
May. 1988 78(2), pp. 223-28;
Aoki M., Koike K. and Nakatani I. The Globalisation of the Japanese fi rm. -Tokyo: PHP, 1989;
Aoki M. Toward an Economic Model of the Japanese.Firm. // Journal of Economic Literature. Vol. XXYIII
(March 1990), pp.1-2;
Aoki M. The Partisipatory Generation of Information Rents and the Theory of the Firm. – In: 1.
Koike K. Skill Formation Systems in the U.S. and Japan: A Comparative Study.- In: The economic analysis
of the Japanese fi rm. Ed.: M. Aoki. - Amsterdam: North-Holland, 1984, pp. 47-75;
Dore, Ronald. British Factory, Japanese Factory: The Origins of National Diversity in Industrial Relations.
- Bercley: U. of California Press, 1973;
MacLeod B. W. and Malcomson J. M. Reputation and Hierarchy in Dynamic Models of Employment.
- Mimeo. U. of Southhampton, 1986
Rossiyskiy statisticheskiy ezhegodnik, 2007. Statisticheskiy sbornik. – M.: Rosstat, 2008
Рус
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